When you think about Ranveer Singh, you get color, charisma, and unlimited energy. From his fearless style choices to his electric persona on-screen, Ranveer has never been one to simply blend in, and now he's bringing all of himself to the spirit space. The Bollywood star has announced Rangeela Vodka, an artisanal, homegrown Indian vodka brand that represents his style and is the perfect celebration of creativity in every sip.

A Collaboration Rooted in Indian Creativity

Rangeela Vodka is co-founded and conceptually led by Ranveer Singh under ABD Maestro Pvt. Ltd., which is the premium and luxury division of Allied Blenders and Distillers Limited (ABD) - one of India's most established names in alcoholic beverages. 

The launch is a great milestone in the development of the premium vodka category that is fast emerging in India, due to cocktail culture adding to the demand for good spirits. Rangeela is not just a celebrity label; it stands as a statement brand, which expresses individuality, gives a nod to expression, and celebrates India's energetic contemporary lifestyle.

The Craft: Triple Distilled and Platinum Chill Filtered

Upon examination of its essence, Rangeela Vodka emphasizes smoothness and versatility. With a process of triple distillation and platinum chill filtration, you are ensured a clean and refined spirit that is free and clear of impurities while still capturing the inherent qualities of the grain.

This process is what imparts Rangeela with its crisp texture and exceptional purity, making it as enjoyable straight as it is in cocktails. Whether you shake up a cosmopolitan or pour an espresso martini, Rangeela was designed to mix clearly and beautifully without overpowering any of the other essential flavors.

Taste and Aroma

Rangeela Vodka offers a vibrant, crisp, smooth, clean flavour profile - perfect for both classic cocktails and experimental mixology styles. Expect smooth notes that beautifully complement cranberry, citrus, or espresso, to serve as a very versatile pairing and mixing base for both the casual drinker and professional mixologist.

Like all spirits, we developed it to exude vibrancy, not only through its creative package design but also because of the way it tastes. Smooth, refreshing; no biting burn. The vodka offers an esteemed experience similar to that of a premium vodka found globally.

Designed for the Bold and Expressive

Rangeela is premised on self-expression, self-esteem, and individuality, all of which Ranveer Singh and contemporary young India represent. The packaging, color choices, and messaging are all inspired by the richness of India's culture, as well as Ranveer's lively personality.  

Rangeela Vodka engages urban millennials and Gen Z who want to celebrate their uniqueness and unapologetically stand out from the crowd. In a market defined by globally renowned brands, the introduction of Rangeela Vodka marks the arrival of a premium vodka produced in India, with a distinct feeling of authenticity, youth, and style.

Availability and Pricing

At the time of the launch, Rangeela Vodka will be available only in Maharashtra before expanding to other states shortly thereafter, including Goa, West Bengal, and northern states of India. The 750ml bottle is priced at ₹2,400, making it a distinctly premium category vodka in the Indian spirits market.

A Perfect Reflection of Ranveer Singh

Rangeela is not just a brand; it’s an extension of Ranveer Singh. From the design to its spirit, everything about it represents the same daring vividness that he embodies. A truly indigenous offering, it encompasses the hopefulness and vigor of today’s India, marrying international benchmarks with a local heart. 

With Rangeela Vodka, Ranveer is not simply moving into the alcohol space - he’s injecting colour into India’s cocktail scene, one pour at a time.

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