Indian Celebrities Who Own Liquor Brands – You’ll Be Surprised!

The rise of celebrity Liquor Brands is reshaping the Indian alcohol industry. Today's celebrities are taking their endorsement contracts a step further by investing in premium spirits and offering something that consumers do not have anywhere else. This new trend goes beyond branding; it speaks equally to passion, quality, and business sense.

The projected size of the alcohol market in India is $55.3 billion by 2025, and never has there been a greater potential for the consumer for luxury, high-quality, and well-promoted spirits. So what is behind celebrities entering the alcohol industry? Is it yet another source of income, or are they genuinely adding value to it?

In this article, we shall look at some really odd Indian celebrities who own liquor brands and how they stand out in an overcrowded market.

The Growing Trend of Celebrity Liquor Brands

Why Are Celebrities Investing in the Alcohol Industry?

1. Massive Fan Base Influence – Celebrities have the power to shape consumer behavior. A brand associated with a famous name automatically gains traction.
2. Brand Awareness & Trust – Celebrity-backed products gain instant recognition and credibility.
3. Luxury Appeal – Many premium spirits are marketed as aspirational, aligning with the celebrity lifestyle.
4. Social Media Dominance – With millions of followers, celebrities can directly promote their brands.
5. Tequila & Whisky Boom – The rising popularity of premium spirits like tequila and whisky presents an excellent business opportunity.

5 Indian Celebrities Who Own Liquor Brands

1. Yuvraj Singh – Fino Tequila

Yuvraj Singh, cricketing great, has branched out into the spirits industry with a premium tequila brand called Fino Tequila, which promises smoothness and rich flavor. This move comes in response to the soaring global demand for high-end tequila as consumers begin to shift toward premium sipping spirits.

Why Fino Tequila Stands Out?

• Made from 100% Blue Weber Agave, sourced from Jalisco, Mexico.
• Crafted using traditional distillation methods to maintain authenticity.
• Offers both Blanco and Añejo varieties, targeting tequila enthusiasts.
• Marketed as a luxury yet approachable spirit for Indian consumers.

2. Shah Rukh Khan – D’YAVOL

Shah Rukh Khan and Aryan Khan recently unveiled D'YAVOL, an elegant yet exclusive premium spirits brand offering vodka, whisky and luxury streetwear products. D'YAVOL caters to enthusiasts of fine spirits who appreciate elegance in design with exclusivity for maximum pleasure.

What Makes D’YAVOL Unique?

• D’YAVOL Vodka: Crafted from single estate winter wheat, filtered through black pearls.
• D’YAVOL Inception Whisky: Aged Scotch blend featuring eight of the finest Scottish malts.
• Luxury Branding & Packaging: A sleek, sophisticated appeal targeting premium consumers.

3. Sanjay Dutt – The Glenwalk

Bollywood icon Sanjay Dutt has ventured into the whisky business with The Glenwalk, a brand that blends tradition with innovation. Within just seven months of its launch, The Glenwalk sold over 600,000 bottles, making it one of the fastest-growing celebrity liquor brands in India.

Why The Glenwalk Is a Game-Changer?

• High Malt & Grain Whisky: Offers a well-balanced and smooth drinking experience.
• Gold Medal Winner at India Wines & Spirits Awards 2024.
• Positioned as an affordable premium whisky, making it accessible to a broad audience.

4. Rana Daggubati & Anirudh Ravichander – Loca Loka

Loca Loka, India's inaugural tequila brand, was co-founded by actor Rana Daggubati and music composer Anirudh Ravichander to bring authentic Mexican tequila directly to Indian consumers while providing a blend of Indian and Latin flavors.

What Sets Loca Loka Apart?

• Crafted from handpicked Blue Agave, aged in French and American Oak barrels.
• Offers Blanco and Reposado tequila with balanced sweet and spicy notes.
• Marketed as an ultra-premium tequila brand that resonates with Indian and global markets.

5. Danny Denzongpa – Yuksom Breweries

Veteran Bollywood actor Danny Denzongpa is one of the pioneers of India's beer industry. Through his company Yuksom Breweries, which produces popular beers such as Dansberg and Hit Beer, he has cemented himself a place as an industry icon.

How Yuksom Breweries Dominates the Market?

• One of India’s largest beer companies, with annual sales exceeding three million cases.
• Dansberg Beer: A smooth lager with medium bitterness, appealing to casual drinkers.
• Hit Beer: The leading beer brand in Sikkim and Northeast India.
• Successfully combines regional appeal with national expansion.

Are Celebrity Liquor Brands Worth It?

With the rise of Celebrity Liquor Brands, the question remains: Are these brands worth the hype?

The Pros:

• High-Quality Ingredients & Craftsmanship – Many celebrity brands prioritize quality over just name value.
• Premium Packaging & Branding – These brands offer a luxurious appeal.
• Market Disruption – They introduce new flavors, innovations, and exclusivity.

The Cons:

• Pricing – Many of these brands fall into the luxury spirits category, making them expensive.
• Availability – Some brands have limited distribution, making them harder to find.
• Hype vs. Reality – While some brands focus on quality, others rely solely on celebrity influence.

The Future of Celebrity Liquor Brands in India

With the Indian alcohol market growing at 3.99% annually, more celebrities are likely to enter this space. We can expect:

• More Luxury Spirits – With rising disposable income, premium liquor will continue to thrive.
• Sustainability & Innovation – Eco-friendly packaging and sustainable production methods.
• Digital-First Branding – Leveraging social media and influencer marketing to drive sales.

As more consumers seek quality over quantity, celebrity liquor brands that deliver genuine craftsmanship and premium taste will stand the test of time.

Conclusion

Celebrity Liquor Brands are more than just endorsements; they reflect the evolving landscape of the spirits industry. Yuvraj Singh's premium tequila, Shah Rukh Khan's luxurious vodka or Sanjay Dutt's award-winning whisky are setting new standards in India's liquor market.

So are these brands worth trying? If you appreciate quality, craftsmanship and celebrity glamour then yes they certainly merit their place on your bar shelf! Which celebrity liquor brand would be top on your list to try out? Share with us in the comments!