History of Whisky: From Monastic Roots to Global Fame
2025-06-03
Jin JiJi is the first artisanal dry gin to be made in India. It is produced in Goa, where its handcrafted in small batches using a copper pot still. Jin JiJi is renowned worldwide for its commitment to craftsmanship and character. Jin JiJi derives its name from the Hindi word "Jijivisha," which means "a lust for life," and exemplifies the gin's complexity and the celebration of India's biodiversity.
For a long time, India was considered more of a whisky and rum market rather than a gin market. People abroad would enjoy brands like Old Monk and Amrut, while other people continued drinking gin at the bar or at home. All of this started to change, beginning in the late 2010s, when India experienced a renaissance in craft distilling and new, artisanal gin producers began bringing local flavors to the gin category before introducing those to the world.
Among this new wave, Jin JiJi Dry Gin presents itself both boldly and elegantly. Distilled in Goa, already a region associated with vibrant craft spirits it presents a respect for traditional distillation with distinctly Indian ingredients. The result is a gin that competes with London's classic London Dry gin flavor and offers a drink that, with every sip, tells a story of India's biodiversity.
Before diving into tasting notes, it’s worth pausing on the name itself. Jijivisha, from Hindi, means “a lust for life.” This philosophy is woven into Jin JiJi’s DNA: every botanical and every detail of its distillation process speaks to vitality, heritage, and creativity. Unlike many modern gins that rely solely on international citrus and juniper, Jin JiJi is an exploration of India’s terroir its mountains, coasts, and gardens.
Jin JiJi is distilled in Goa in a traditional copper pot still. Copper remains the distiller’s metal of choice for good reason—it reacts with sulfur compounds during distillation, ensuring a smoother, cleaner spirit.
This process reflects a commitment to quality more often associated with Scotland or England than India—but Jin JiJi executes it with remarkable precision.
One of Jin JiJi’s most striking qualities is its botanical bill, a fusion of familiar gin staples and uniquely Indian ingredients.
Together, these botanicals create a profile that feels both familiar and exotic—comforting to gin traditionalists yet intriguing to adventurous drinkers.
Spirits reviews can often sound flowery, so let’s break it down clearly:
This balance is what elevates Jin JiJi. It’s complex without being overwhelming, structured yet playful—a gin that rewards both casual sipping and mindful tasting.
Also Read: Rampur Select Indian Single Malt Whisky: A Complete Tasting Guide
One of Jin JiJi’s strengths is versatility. Unlike some niche gins that struggle outside specific cocktails, this spirit adapts beautifully.
For purists, Jin JiJi is best enjoyed neat or with a single large ice cube. The cashew nut base and wheat distillate give it a creamy softness that makes sipping pleasurable without dilution.
Jin JiJi’s spice and tea elements work particularly well in spirit-forward cocktails:
Bartenders globally are experimenting with Jin JiJi in tea-infused highballs and herbal spritzes. It’s a gin that invites experimentation without losing its identity.
The quality of Jin JiJi has garnered attention. In 2025, it won Gold at the London Spirits Competition, where it was recognized as the highest-rated gin in the world, and it was also the first Indian spirit named "Spirit of the Year."
That's a remarkable accomplishment for a brand that is not yet a decade old. It shows that India can produce spirits that are equal to or better than European quality standards.
India's alcohol market is shifting. Consumers, particularly younger urban consumers, look for high-end products that are real. Whisky still drives volume sales, but craft gin is emerging as the primary product representing India's premiumization trend.
In many ways, Jin JiJi isn’t just a gin—it’s a symbol of how Indian craft spirits can merge heritage with modernity.
Industry experts have praised Jin JiJi for its:
Compared to many “new Western-style” gins that emphasize florals or citrus at the expense of structure, Jin JiJi feels complete. It respects tradition while gently expanding it.
If you’re a gin enthusiast, the answer is yes—without hesitation.
Most significantly, Jin JiJi exemplifies the craft spirit renaissance in India. Every bottle narrates a story, not just of botanicals and distillation, but also of India’s creative determination to define itself in the international spirits landscape.
More than just India’s finest gin, Jin JiJi represents India's developing confidence in craft distilling. Through its special botanical profile, attention to detail, and worldwide recognition, Jin JiJi deserves a place in any serious collector’s gin cabinet.
Just as at home neat, in a martini, or in a G&T, Jin JiJi offers fresh sensory experience, showing off both India’s plant diversity and modern ambitions. A thirst for life, distilled into a glass.
Also Read: Hendrick’s Gin Brings Oasium to India: A Citrus-Forward Limited Edition That Redefines Freshness