Introduction: Fruit Beer’s Growing Popularity in India

While fruit beers aren't new, they are certainly a new audience for fruit beers in India. Once regarded as a gimmick, it's now one of the fastest-growing beverage categories. They appeal to both non-drinkers that want the beer experience without the alcohol, and casual beer drinkers looking for something light and fun.

Why the hype?

• Younger customers (especially Gen Z and millennials) like to play around with cool drinks that can be shared on Instagram.
  
  
• Non-alcoholic beers made with fruity flavors provide a way for people to join in on drinking occasions without the alcohol.
  
  
• Craft beer brands are experimenting with beer bases and Indian flavors like mango lassi.

India's fruit beer scene has plenty to offer, whether you're seeking a non-alcoholic refreshment or a quirky take on the classic beer. Let's look at the top 7 fruit beer brands in India for 2025, complete with flavor profiles, prices, and where you can get these fruit beers.

1. Coolberg Non-Alcoholic Fruit Beers

Coolberg has established itself as the leading non-alcoholic beer brand in India, and fruit beer has become its identity. It offers a selection of six flavors that appeal to all ages and preferences, including Strawberry, Peach, Cranberry, Mint, Ginger, and Malt - Combining soda-like refreshment with the malt backbone of beer.

Taste Profile

• Strawberry: Sweet, candy-like aroma, crisp finish.
  
  
• Peach: Smooth, juicy, nectar-like sweetness.
  
  
• Cranberry: Tangy, soda-like tartness, very refreshing.
  
  
• Mint: Cool, herbal, slightly sweet aftertaste.
  
  
• Ginger: Spicy kick with earthy depth.
  
  
• Malt: Closest to beer, with a lightly caramelized finish.
  

Price & Availability

• Price: ₹99 for a 330 ml bottle
  
  
• Where to Buy: Available across supermarkets (Big Bazaar, Reliance Smart), on grocery delivery apps like Blinkit, Zepto, and Swiggy Instamart, and also online via Amazon and Flipkart.
  

Key Takeaway

For teetotalers and newcomers interested in experiencing beer without alcohol, Coolberg is ideal. It is also widely accessible and reasonably priced.

2. Bevaro Fruit Beer Syrup

Bevaro is a bit different. It sells syrups flavored with fruit beer in place of bottles that are ready to drink. You can make a fruity, bubbly mock-beer by adding soda or cold water.

Taste Profile

• Original Fruit Beer: Sweet, foamy, soda-like flavor.
  
  
• Peach Punch: Juicy, tropical, strong peach aroma.
  
  
• Cold Coffee Mocha: Coffee meets mock beer—a quirky twist.
  
  

Price & Availability

• Price: ~₹215 for a 300 ml bottle of syrup
  
  
• Where to Buy: Mostly online (Amazon, Flipkart, Bevaro’s official site).
  
  

Key Takeaway

You can adjust the sweetness and fizz of Bevaro. Excellent for gatherings where some guests do not want alcohol.

3. White Owl Ace (Belgian-Style Wheat Beer)

Mumbai-based White Owl is a well-known craft beer brand. Their Ace is a mild introduction to fruit-forward beers, a wheat beer in the Belgian style with a citrusy flavor.

Taste Profile

• Crisp orange peel aroma
  
  
• Coriander notes for a herbal edge
  
  
• Light-bodied, refreshing, and easy to drink
  
  

Price & Availability

• Price: ₹220 per bottle
  
  
• Where to Buy: Widely available in pubs, microbreweries, and retail stores across metros like Mumbai, Delhi, Bangalore, and Pune.
  

Key Takeaway

Ace is alcoholic but very light, making it a solid pick for beer beginners who enjoy citrus notes.

4. Kingfisher Lemon Masala & Mango Berry Twist

Kingfisher is India’s most recognized beer brand. To woo younger consumers, they’ve added fruit-flavored beers like Lemon Masala and Mango Berry Twist.

Taste Profile

• Lemon Masala: Tangy lemon with a hint of spice (think nimbu shikanji meets beer).
  
  
• Mango Berry Twist: Sweet mango pulp balanced by tart berries.
  

Price & Availability

• Price: ₹120–₹180 per bottle
  
  
• Where to Buy: Bars, restaurants, and liquor shops nationwide.
  

Key Takeaway

Kingfisher’s fruit beers combine Indian flavor nostalgia with modern craft flair—ideal for social gatherings and festivals.

Also Read: Camel Milk Vodka: Australia’s Luxury Spirit That Redefines Vodka

5. Hoegaarden Raspberry & Peach

The Belgian company Hoegaarden is well-known for its wheat beer. In India, their fruit varieties, peaches and raspberries, have developed a devoted following.

Taste Profile

• Raspberry: Tart, slightly sweet berry punch with smooth wheat beer body.
  
  
• Peach: Fragrant, juicy peach with creamy wheat undertone.
  

Price & Availability

• Price: ₹200–₹240 per 330 ml bottle
  
  
• Where to Buy: Premium liquor stores, upscale pubs, 5-star hotels.
  

Key Takeaway

Hoegaarden’s fruit beers are premium imports—great for special occasions and for anyone who enjoys fruity, aromatic drinks.

6. Bira 91 Mango Lassi

The distinctive, Indian-first flavors of Bira 91 are well-known. Creamy, tangy, tropical, and enjoyable is exactly what their Mango Lassi beer from the Imagined in India series is.

Taste Profile

• Creamy, yogurt-like mouthfeel (like real mango lassi)
  
  
• Sweet-tangy mango upfront
  
  
• Smooth, tropical finish
  
  

Price & Availability

• Price: ~₹200 per bottle
  
  
• Where to Buy: Bars, liquor shops, and delivery apps in metros and Tier-1 cities.
  
  

Key Takeaway

Mango Lassi is India in a bottle—perfect for adventurous drinkers and mango lovers.

7. Blue Bird Fruit Beer (Non-Alcoholic)

Blue Bird provides reasonably priced fruit beers that are widely accessible in nearby stores. Its most popular variety is the blueberry one.

Taste Profile

• Candy-like blueberry sweetness
  
  
• Slight tartness for balance
  
  
• Light malt fizz, soda-like
  
  

Price & Availability

• Price: ₹32 for a 330 ml bottle
  
  
• Where to Buy: Local kirana stores, small supermarkets, and some online distributors.
  
  

Key Takeaway

Blue Bird is affordable and approachable, making it the go-to for casual non-alcoholic drinkers.

Quick Comparison Table – Top 7 Fruit Beers in India

How to Choose the Right Fruit Beer for You

Not all fruit beers are the same. Here’s a buying guide to help:

• If you’re looking for zero-alcohol beverages: Try Coolberg or Blue Bird. Great taste and multiple flavors, while being safe for every occasion.
  
  
• If you like being able to customize your drink: Consider Bevaro syrup—it’s excellent for parties when each person wants to be able to select and customize the fizz in their drink units.
  
  
• If you want something light and citrusy: You’ll enjoy White Owl Ace.
  
  
• If you want desi flavors: Kingfisher Lemon Masal or Bira Mango Lassi would surprise you!
  
  
• If you are looking for premium imports:  Hoegaarden Raspberry or Peach are crisp and classy options.
  
  
• If you are on a budget and want another zero-alcohol beer with excellent taste: Blue Bird is unbeatable at ₹32 a bottle.

FAQs About Fruit Beer in India

Q1. Is fruit beer alcoholic?
Some are, some aren’t. Brands like Coolberg and Blue Bird are 100% non-alcoholic, while White Owl, Bira 91, Kingfisher, and Hoegaarden contain alcohol.

Q2. Is fruit beer safe for kids?
Only non-alcoholic variants are marketed for all ages, but it’s best suited for teens and adults as it mimics beer.

Q3. Which fruit beer is best for first-timers?
Coolberg Peach or Cranberry are light, fun, and easy to enjoy.

Q4. Can I buy fruit beer online in India?
Yes. Non-alcoholic options like Coolberg and Bevaro are easily available online. Alcoholic fruit beers depend on state liquor delivery laws.

Final Thoughts

In India, fruit beer has transitioned from a niche item to a mass-market consumer hygienic product. The product appeals to non-drinkers seeking the texture or flavor associated with beer, as well as experienced drinkers looking to enhance their flavored beverage choices.

From Coolberg’s affordable lineup to Hoegaarden’s imports priced at the top tier and Bira’s whimsical Indian affinity beer, the category is as lively as it has ever been. Whether you are sipping at home, sharing a round with friends, or testing something new at a bar, fruit beer combines flavor, fizz, and fun in every sip!

Also Read: Costliest Beer in the World: Top 10 Most Expensive Bottles Ever Sold