Piccadily Becomes First Indian Whisky Brand to Use NFC Tech for Anti-Counterfeiting

In a historic achievement for the Indian alco-bev sector, Piccadily Agro Industries Ltd. has become the first Indian whisky brand to use NFC (Near Field Communication) smart label technology to combat counterfeiting — first with their award-winning single malt, Indri-Trini.

Indri-Trini is known for its layered personality and premium benchmark. Creativity takes on new meaning, and today Indri-Trini doesn't lead just in taste but in digital innovation, giving whisky enthusiasts an unprecedented level of secure and transparent drinking experience.

This isn't just about technology — it's a bold step that puts consumer safety, trust, and product integrity at the center of the Indian whisky landscape.

Why This Step Is So Important

India has had a significant problem with counterfeit alcohol for years. From forged labels to harmful fillers, fake liquor continues to be a stronger health risk and an enormous trust issue for brands. 

Piccadilly established NFC technology onto Indri bottles is a ground-breaking first for India; it is a solution that goes way beyond QR codes or holograms.

What Is NFC Anti-Counterfeit Technology?

The new tech comes via ForgeStop Tech’s advanced InfoTap Labels, built with EM Microelectronics Echo-V chips that offer 128-bit AES encryption, tamper alerts, and dynamic digital tokens. In simple terms: it’s a bank-grade security system, designed for whisky.

Highlights include:

• Real-time seal tamper detection
  
  
• Blockchain compatibility for transparent product history
  
  
• App-free authentication via smartphone tap
  
  
• Unique tokens that prevent copy-paste forgery
  
  
• Secure access to batch-level product information
  
  

For consumers, it’s a simple tap of a phone to verify whether the bottle is genuine and unopened.

What the Experts Are Saying

Praveen Malviya, CEO (IMFL), Piccadily Agro Industries Ltd:

“As a brand that values quality and authenticity, Indri-Trini is the perfect starting point for this breakthrough. Counterfeit alcohol is a real threat to both health and reputation. With ForgeStop’s smart labels, we’re ensuring every bottle of Indri is exactly what we crafted.”

Terry Katz, CEO, ForgeStop:

“Partnering with Piccadily is a proud moment. Indri-Trini is setting a global benchmark for Indian spirits. Our goal is simple — tap, verify, and trust. No apps needed, no ambiguity.”

How It Works: Tap, Verify, Trust

The experience is refreshingly modern:

• Tap your smartphone against the bottle’s NFC tag
  
  
• Instantly see whether the bottle is real or tampered
  
  
• View production and batch details
  
  
• Enjoy complete peace of mind
  
  

This process also solves one of India’s biggest alcohol issues — bottle reuse. Once opened, the label detects the breach and renders the verification invalid, ensuring true seal integrity.

Read also: The Story of Paul John Whisky: Indian Luxury Spirit Revolution

About Indri-Trini — Now Smarter Than Ever

Among whisky fans Indri-Trini has pioneered a place for itself with its innovative three-cask maturation approach - maturation in ex-bourbon, French wine, and Pedro Ximénez sherry casks. And this leads to a rich Indian single malt, with notes of fruit, spice, and oak, that combines complexity with elegance.

Now, however, it is arguably the most secure bottle on the shelf, with the backed-up assurances of the new NFC technology.

Raising the Bar for Indian Alco-Bev Brands

By reframing the whisky as a full supply chain experience Piccadily isn’t merely selling whisky – it’s raising the bar for consumer trust and transparency in the Indian liquor market. This is unprecedented in the context of the Indian market, especially when the country has one of the highest rates of counterfeiting of alcohol products. 

By taking a proactive approach, innovation rather than imitation, Piccadily is pushing the entire alco-bev industry to embrace tech-led safety and integrity.

What’s Next for Alcohol Authentication?

As technologies such as NFC, blockchain, and AI evolve, consumer alcohol packaging will become smarter, safer, and much more interactive. Indri-Trini has taken the first, bold step in this process, but it assuredly won't be the last.

As Indian consumers become increasingly knowledgeable and tech-savvy, demand for authentic, traceable, and secure spirits will continue to rise.

Final Thoughts

Indri-Trini’s transition to NFC smart labels isn’t just about fighting fakes — it’s about giving consumers trust at their fingertips. In a world where premium experiences are about both taste and transparency, Piccadily’s innovation marks a turning point.

So the next time you pour yourself a dram of Indri, know that you're sipping not just quality, but verified authenticity — sealed with security, and made with integrity.

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