ABD Introduces New Zoya Gin Flavors: Watermelon and Espresso
Zoya Watermelon and Zoya Espresso Coffee are the new flavors in the premium Zoya Gin family offered by Allied Blenders and Distillers Limited (ABD), the 3rd largest spirits maker in India. The first time a launch made its way in Zoya is expected to take the gin experience in India to a whole new level with an entire redesign and inspire the reach of the freshest and newest flavor profiles for the audience while staying true to what it stands for—living, loving, and rejoicing.
Zoya Watermelon Gin: A Taste of Summer
Zoya Watermelon Gin is designed to capture the essence of a warm day, delivering a refreshing burst of watermelon flavor that evokes the joy of sipping a drink under the sun. This new variant promises a vibrant and crisp experience, perfect for those seeking a fruity twist on traditional gin.
Zoya Espresso Coffee Gin: A Bold Coffee Infusion
In contrast, Zoya Espresso Coffee Gin brings the robust, deep-roasted essence of a traditional espresso shot to the gin world. It’s a sophisticated blend, offering a rich, aromatic experience for those who enjoy a deeper, more intense flavor profile in their spirits.
Commitment to Innovation
Excited about the launch, Alok Gupta, Managing Director at ABD, asserted, As innovators in the alcobev industry, we wanted Zoya to set a new benchmark, a benchmark that this watermelon flavor does. These flavors speak of our determination to redefine very high-end spirits and create our luxury portfolio.
Bikram Basu, Chief Innovation and Strategy Officer at ABD, added, “Zoya Special Batch Gin has seen an excellent response. These two new variants are a result of growing consumer interest in unique flavors, and we are confident that both blends will resonate well with our audience.”
Availability and Pricing
Both Zoya Watermelon and Espresso Coffee Gin variants are priced at Rs. 2,400 for a 750ml bottle. Initially, the new variants will be sold exclusively in Maharashtra, with plans for a phased rollout across other Indian markets, starting with Haryana in late January.
As part of the growing trend in India’s gin market, which has seen remarkable growth driven by innovation and premium offerings, Zoya Gin continues to evolve, offering consumers new and exciting ways to celebrate life.
