Royal Stag Partners with Squid Game Season 2 to Launch Exclusive Campaign

Seagram’s Royal Stag has teamed up with Netflix’s iconic series Squid Game for its much-anticipated second season, marking a groundbreaking collaboration that merges entertainment with brand ethos. This exclusive partnership is designed to bring the excitement of Squid Game to fans worldwide while aligning seamlessly with Royal Stag’s “Live It Large” philosophy.

A Bold Move for Youthful Engagement

Squid Game has become a global cultural phenomenon, particularly resonating with the younger generation thanks to its gripping storytelling and captivating visuals. Recognizing this connection, Royal Stag has leveraged the series' massive appeal to tap into the hearts of K-drama enthusiasts and culturally savvy audiences.

As Joydeep Basuroy, General Manager—Marketing at Pernod Ricard India, explains: “This partnership allows us to connect deeply with the young audience’s love for K-culture. It reinforces our brand’s commitment to those who dream big and live with passion. Through this collaboration, we’re not just showcasing our ethos but also creating an exciting engagement opportunity for our fans.”

The Exclusive Campaign

To celebrate the partnership, Royal Stag has launched a multi-platform digital campaign that integrates iconic Squid Game elements, including the show’s masked guards and symbolic imagery. The campaign offers fans the chance to participate in exclusive giveaways through the brand’s dedicated website, www.royalstagfan.com.

This initiative invites audiences to immerse themselves in the Squid Game universe while showcasing Royal Stag as a brand that resonates with ambition, creativity, and cultural relevance.

Living It Large with Squid Game

Royal Stag’s association with Squid Game goes beyond a traditional brand partnership. It’s a celebration of shared values—persistence, ambition, and the drive to rise above challenges, which are core to both the show’s storyline and the brand’s philosophy.

With this collaboration, Royal Stag is not only redefining entertainment partnerships but also reinforcing its connection with "Generation Large"—a youth-driven, aspiration-filled audience.

This campaign is a testament to how modern brands can blend storytelling and engagement to create experiences that resonate deeply with their audience.