Diageo Receives Five Royal Warrants from His Majesty The King
It is Diageo's pride to be one of the companies boasting five prestigious brands awarded Royal Warrants of Appointment by King Charles III. The Royal Warrant awards celebrate Diageo's historical commitment to quality within the framework of wine, whisky, hotel premium spirits, and other high-end spirit production.
These include:
- Justerini & Brooks-as Wine and Spirits Merchant,
- John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies,
- Tanqueray Gordon & Company (Tanqueray and Gordon's) as Gin Distillers,
- The Pimm's Company.
These appointments were announced in December 2024; these were part of King Charles III and Queen Consort Camilla's second round of Royal Warrants. The Royal Warrant is a mark of excellence, given to businesses and their suppliers who have served, deservingly, as trusted providers of goods and services to the Royal Family.
A Long History with the Royal Family
The relationship between Diageo-owned brands and the British Royal Household goes back many decades and centuries. The best wine and fine spirits company, Justerini & Brooks, has been related to the Royal Family since 1761. The brand originally supplied wines for the Coronation of King George III, followed from generation to generation. Johnnie Walker, which is from John Walker & Sons, has been under the Royal Warrant since 1934, when it was granted by King George V for the exceptional Scotch whisky he was able to enjoy.
Over the years, it has made for its name what possible and has remained a quality hallmark and a craftsmanship signature, probably solidifying its reputation as one of the world's most recognizable whisky brands. For Tanqueray Gordon & Company, the Royal Warrant represents the fifth occasion that it has been recognized for pursuing excellence. For the Royal Family, it has been supplying quality gins since 1925, and now the story continues with the production of Tanqueray and Gordon's gins.
This is another example of that great old tradition of giving the world the best scotch whisky to the Royal Family, and Royal Lochnagar is one of them. Entering into almost a brilliant legacy, Royal Lochnagar continues to weave some of the best whiskies in Scotland, earning its place among the Royal Warrant holders. Finally, The Pimm's Company, which is mainly known for its iconic Pimm's No. 1, has also been a part of the royal events for a long time, and it continues to provide quality drinks that have been able to stand the test of time and were enjoyed by royalty for many years.
Commitment to Excellence
These five companies, all of which held the Royal Warrant of Queen Elizabeth II, are honored to enjoy this recognition under King Charles III. The Royal Warrant is not merely a testimonial for their products but has more to do with the effort and devotion these companies have portrayed to achieve the highest standards in service, quality, and craftsmanship delivery.
Most important for all these brands is the quality of products: they also embrace principled and responsible business conduct. In essence, this is the point that has been put forward on behalf of all the holders of Royal Warrants, even stretching to that of Diageo, in relation to ethical sourcing, environmental sustainability, and future corporate responsibility. Thus, it makes the company more and more one with the Royal Household.
So it may not need rephrasing, but it can be done like this: Royal Warrant isn't, however, merely an endorsement of the products, but really of the effort and devotion put in by the companies into attaining the highest standards of service, quality, and craftsmanship. With quality, these brands are also embracing principled and responsible business conduct.
In essence, this is the point that has been put forward on behalf of all the holders of Royal Warrants, even stretching to that of Diageo, in relation to ethical sourcing, environmental sustainability, and future corporate responsibility. Thus, it makes the company more and more one with the Royal Household.
A Privilege to Serve the Royal Household
Thus, Mobley stated, "It is a great honor to supply our products to the Royal Household," and commented as the grantee for the Royal Warrant owned by John Walker & Sons. The company shows pride in being the holder of these prestigious Royal Warrants. With the giving of five new Royal Warrants for HM The King, we will display His Majesty's Royal Arms on these brands with immense pride.
The Legacy of Royal Warrants
The Royal Warrant system has always been an epitome of halo, awarded to companies and suppliers delivering the requirements of the Royal Family over a period of years. These five Diageo brands join select businesses that have won the right to display the Royal Arms. This mark denotes not just the quality of their goods but also their abiding association with the British monarchy.
With these new Royal Warrants, Diageo continues the tradition of producing some of the world's premium wines, whiskies, and spirits and looks forward to furthering its legacy of craftsmanship and excellence.
Conclusion
Five Royal Warrants have been granted to the Diageo brands Justerini & Brooks, Johnnie Walker, Tanqueray Gordon & Company, Royal Lochnagar, and The Pimm's Company. They will remain part of the long and great legacy of quality and service with which these brands have been associated and will continue to be proud to provide the Royal Household with their products while sharing their world-class offerings with customers around the globe.
